Making the launch part of the experience.

Grand Public came to D Merchandising ahead of the opening of its Coconut Grove location with a clear objective: create a highly considered PR package and supporting hospitality pieces that felt premium, memorable, and completely aligned with the brand.

The project was not just about producing packaging.

The goal was to create an experience.

We developed a custom PR box built around an interactive key-and-drawer concept, while also producing a full collection of supporting branded items for the restaurant, including napkins, kraft bags, custom chopsticks, and burger skewers.

Every detail was designed to feel cohesive with Grand Public’s identity, from the cream tones and peacock artwork to the metallic finishes and soft velour interior.

The biggest challenge was the timeline.

Grand Public needed the entire collection completed in exactly one month ahead of its grand opening.

That meant we had to move from concept development into structural design, sampling, production, and final delivery on a very compressed schedule.

The PR box itself also required custom engineering.

Rather than creating a standard rigid gift box, the client wanted an interactive experience that involved a removable key, a functioning drawer, multiple tiers, custom inserts, and several unique items inside.

Every component had to fit precisely while still maintaining a premium finish and a smooth opening experience.

D Merchandising developed and produced a complete launch collection for Grand Public, including:

Custom 2.5 mm rigid cardstock PR boxes Double-tier drawer construction Custom key mechanism used to unlock and open the drawer EVA foam inserts finished with cream velour Foil-printed exterior branding Custom brass pins Custom photo booth tokens Printed grand-opening invitations Custom cream chopsticks featuring the Grand Public peacock Custom branded kraft bags Disposable cotton napkins featuring the peacock artwork Custom burger skewers

Each piece was designed to work within the same visual language, creating consistency from the PR package through to the in-restaurant experience.

D Merchandising developed, sampled, produced, and delivered the complete Grand Public launch collection within the required one-month timeline.

The finished project gave Grand Public a cohesive set of branded touchpoints for both its opening event and its ongoing hospitality experience.

From the interactive PR box to the smallest details on the napkins and chopsticks, every element was created to feel intentional and connected to the brand.

The result was more than custom packaging.

It was an introduction to the Grand Public experience.

One month. One grand opening. A complete branded experience built from the first turn of the key.