From local favourite to wardrobe staple.

Shawarma Palace is one of Ottawa’s most recognized shawarma brands, serving the city since the late 1990s and growing to 10 locations across the region. The family-run brand is now also preparing to expand into the Toronto market.

They came to D Merchandising looking to develop a custom merchandise collection that reflected the personality and scale of the brand.

Unlike some of our more technical development projects, there was no major packaging or engineering problem to solve. The focus here was simply to create high-quality, custom pieces that people would actually want to wear, while giving Shawarma Palace merchandise that felt distinct to the brand rather than standard promotional apparel.

The overall project had a comfortable development timeline, allowing us to focus heavily on the quality and execution of each piece.

The exception came when Shawarma Palace needed approximately 150 custom red T-shirts on a rush timeline for a major event in Ottawa.

On June 7, 2026, Shawarma Palace and ShawarmaFest attempted and successfully achieved a Guinness World Records title by creating a line of 2,451 shawarma wraps in Ottawa.

With the event approaching quickly, D Merchandising was tasked with producing the branded shirts in time for the team to wear during the record attempt.

D Merchandising developed a range of custom apparel for Shawarma Palace, including:

Custom branded hats Premium varsity jackets Custom chenille back patches for the varsity jackets Approximately 150 custom red event T-shirts produced on a rush timeline A custom chef coat designed specifically for one of Shawarma Palace’s social media personalities to wear during interviews and content

Each product was approached as a piece of branded apparel rather than simply promotional merchandise, with an emphasis on creating pieces that matched the energy and personality of Shawarma Palace.

One of the highlights of the project was seeing the Shawarma Palace team wearing the custom D Merchandising shirts during their Guinness World Records event.

The team successfully created a line of 2,451 shawarma wraps, earning the official record for the longest line of shawarma sandwiches/wraps. The wraps were then donated to a local shelter.

Having our merchandise become part of a milestone like that made the project particularly memorable.

D Merchandising provided Shawarma Palace with a growing collection of custom apparel that could be used across events, content, staff appearances, and the broader brand.

From chenille varsity jackets and custom hats to quickly producing 150 shirts for a Guinness World Records event, the project demonstrated our ability to handle both premium custom development and last-minute production when the moment calls for it.

As Shawarma Palace continues to grow beyond Ottawa and into the Toronto market, the merchandise gives the brand another way to extend its identity beyond the restaurant itself.

From custom varsity jackets to a Guinness World Record, merchandise built to become part of the moment.